Anchorage is the largest city in the state with close to 300,000 people within the city borough which makes up 40% of Alaska’s population The Anchorage People Mover bus system is the only bus system in the city. It provides 12,000 rides every weekday, primarily to people without a car who solely rely on public transit. Currently, the bus system has a mobile ticketing app, however, riders must turn to Google Maps or Apple Maps to navigate the complicated bus routes and schedule or use the non-mobile-supported People Mover website navigation.
Understand what riders need to have a good experience while using the Anchorage People Mover bus system and design a product that fits those needs.
Riders need help navigating bus routes and accessing current bus tracking resources to plan their trips. While ticketing is offered in a digital format, there is no single tool to manage ticketing, route navigation, and trip planning for the Anchorage People Mover bus system.
Develop a product that allows riders to effectively purchase and manage bus fares, navigate bus routes, and plan trips with live bus tracking information.
This project was completed over a 6-week period. The first 3 weeks were spent conducting user interviews, obtaining survey responses from riders, and analyzing the data. Designing and prototyping of the product were completed in the remaining 3 weeks.
Product Designer
UX Researcher
UX Designer
Just Me
2022
6 Weeks
Passion Project
Bus riders appreciate using a mobile app to purchase and manage bus passes and tickets
Riders would like ticketing, route planning, and active bus tracking integrated into a single, easy-to-access digital tool
Riders would like to be notified of route delays, changes, or cancellations to bus routes
Riders are often confused by the account setup process in the current ticketing app
This mobile product will allow riders to effectively purchase and manage bus fare, navigate bus routes, and plan trips with live bus tracking information.
The logo remained the same however I did update the wordmark.
People Mover’s logo consists of a blissful blue bus with a red heart where the bus driver would be seen through the windshield.
For this project, I maintained the existing colors of the People Mover brand which are blue and red. Blue signifies reliability and the color red a bit of excitement.
Secondary colors are also from the existing brand and are used when necessary for a pop of color such as an alert or to indicate the action was successful.
Ticketing and boarding are conveniently integrated into the same flow starting on the home page and working through the 4 screens to purchase fare and board the bus.
Bus riders can search for their destination and receive step-by-step instructions and a map showing them how to navigate to their destination using the bus system.
To check the status and schedule for a bus, riders can select a route from a table or select a specific stop from the map. Riders can see if a bus is on-time or delayed and get an estimate of when the bus will arrive at a particular stop.
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